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4. Sustainability

People around the globe are increasingly concerned about the impacts of industrial agriculture with its use of pesticides and synthetic fertilizers, issues around animal welfare, the waste of water, food, and energy. Non-recycable plastic packaging has also become a major concern since microplastic particles have even been found in the food chain. Additionally, people have become more aware of their carbon footprint as the impacts of climate change are becoming more and more threatening.

Customers are recently more supportive of regenerative agriculture and willing to pay slightly higher prices for organic or fair traded products. They are looking for better transparency, traceability, and accountability from food producers. Locally or regionally produced products can be marketed as such.