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6.1. Online shopping

Since the outbreak of covid-19, the online food market has experienced tremendous growth. During the period from 2020 - 2021 with many people being confined to their homes and reliant on deliveries, online shopping and delivery services became increasingly popular. It has since become the most common and convenient way of shopping for many people, especially the younger generations. Online shopping has allowed people to explore a wider variety of food products and find the best deals. This had a major impact on the food market, with many companies now offering more options and delivery services.

This development allows consumers to be more flexible in their shopping (ordering after hours, from distant locations and so on) and has therefore also increased the circle of customers (outreach) for many producers.

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