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4.3. Transparency

Transparency allows for better tracking of food products from farm to table, enabling companies to identify and address potential problems as quickly as possible. Therefore, transparency is critical for ensuring food safety, quality, and consistency for consumers. As such it helps food companies build trust with customers and reassures customers that the food they buy is sustainably produced and ethically sourced.

With consumers being more and more informed about critical issues along the food value chain and scandals being widely made public through the internet, producers are more and more under pressure to ensure transparency and to cater to consumers that make informed purchase decisions.

On the other hand, this trend can also benefit smaller producers who are marketing themselves as trustworthy and transparent.

Image source: https://www.vestian.com/blog/blockchain-bringing-accountability-transparency-food-supply-chain/https://www.vestian.com/blog/blockchain-bringing-accountability-transparency-food-supply-chain/