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3.2. On-Demand Business Model

Similar to the Marketplace Business Model, but can be build up with freelance labour, who are only hired ad hoc when a client demands the product or service. Typical examples of this busienss models are Uber and Bolt, which offer on-demand taxi services by connecting freelance drivers with clients. This business model can also be used for food delivery or other services that can be requested via an app. The request is then usually taken up by anyone in the provider network who is available and near the location. AI offers new horizons for this business model as it can create the most effective scenanrio out of several demands. The development in this field will be interesting to watch.

In this business model the cost for service provision can be fixed or negotiated. The platform provider takes usually a percentage of the transaction similar to the marketplace business model.