How to make a statement

1.6. Positioning Statement

In the final step craft a short, memorable statement that combines the benefit you are offering and key points in a way that resonates with your target audience. It doesn't have to be a copy of your Mission and Vision statements, but translate those into a phrase that your audience intuitively understands.

One example of a successful proposition statement used to promote a brand is Nike's "Just Do It" slogan. This slogan has become synonymous with the Nike brand and has been used to promote the brand for over 30 years. It embodies the brand's message of self-empowerment and encourages people to pursue their goals and dreams with determination and courage.

Before you move on to branding and marketing test your positioning statement and see if it really resonates with your customers.