How to make a statement

1. Brand Positioning

1.2. Vision Statement

Vision statements state what a company's overarching vision for the future is (not just for the company's future but for the world, or at least the part of the world they act in). The same elements from the mission statement can be included in a vision statement, but they'll be connected to a future goal.

differentiation between a mission and a vision statement: wht to achieve vs the result of that achievement

https://blog.hubspot.com/marketing/inspiring-company-mission-statements