How to make a statement

5.3. Consistency

This strategy focuses on maintaining consistency in all aspects of the brand. This includes the visual elements (logo, colors, fonts, etc.), the messaging (advertising, marketing, public relations, etc.), and the overall customer experience. Besides helping customers recognize the brand more easily, a consistent branding strategy also gives the message of being trustworthy, stable and traditional.

Examples of this branding strategy are 'Starbucks' and 'Nivea' who have consistently kept their logos, colours and fonts pretty much the same for the last century.