How to make a statement

6.4. Events and Special Offers

This type of brand promotion uses activities such as trade shows, product demos, customer loyalty programs, and promotional giveaways to generate brand awareness and build relationships with customers. The advantages of this type of promotion are that it can be tailored to specific audiences and can create a memorable experience. It can also be used as a tool to drive sales (special offer at discounted prices, e.g.).

An example of this type of promotion would be a trade show exhibiting the company’s products and offering a free gift with purchase.