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3.1. Entrepreneurship opportunities along the food value chain

Entrepreneurial opportunities often derive from changes in demand, changes in supply, information asymmetries, and exogenous shocks (like the covid 19 pandemic e.g.). Mapping the four sources of entrepreneurial opportunities on the vertical axis against the steps in the food value chain (from agriculture to consumption) on the horizontal axis results in a matrix of the opportunity space. Each bar within the matrix represents an entrepreneurial opportunity within the food sector.