Module 1 - Chapter 2: The Business Model Canvas

2. Introduction

Business models provide the framework for understanding how a business creates and captures value, including what products or services it offers, how it makes money, and how it distributes its products and services. They are also used to identify and analyze the competitive landscape, identify customer needs, generate ideas for products and services, and develop a growth strategy.

The business model provides the 'logic' behind a business idea and ensures that it can indeed be turned into a viable business.

Looking at the logic of a business model can also help existing businesses to identify aspects of the business that are problematic and need to be improved or changed.