Mr. Eskinder Birhanu Lire is a seasoned agripreneur with a diverse portfolio and a strong passion for advancing sustainable agricultural development in Ethiopia. He is the Founder and General Manager of Daee Bushu Animal Feed Production Enterprise, one of the largest animal feed producers in the Sidama region, where he leads business strategy, operations, product development, and market expansion.
He also serves as Vice General Manager of Loka Agro Industry, an emerging company engaged in cattle fattening, commercial poultry production, and agricultural investment, contributing his expertise in strategic planning, project management, and resource mobilization.
In addition, Mr. Eskinder is the Founder and Project Coordinator of SNSAP Ethiopia, a local non-profit organization dedicated to promoting sustainable agricultural practices. Through SNSAP, he has championed initiatives such as soil acidity management, voluntary soil testing with free limestone supply, and farmer training in good agricultural practices across both livestock and crop production. His multifaceted leadership and commitment to sustainability make him a valuable supporter of the AGRI MOCKS Project and its mission of empowering youth through green and digital transitions in agriculture.