The basis of a company’s marketing plan to encourage the consumer to purchase their product/service.
• Product: an item offered for sale • Place: the distribution and placement in a supermarket of a food product to the consumer at the right time and location in an aisle • Price: the amount of money expected, required or given in payment for the purchase of a food product • Promotion: the method used by a business to inform, persuade and remind a target market about its products.
