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  1. Entrepreneurship in Food
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  3. Glossary

Glossary

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Elevator pitch

A concise and compelling proposal that outlines an idea for a particular product or service within 30-60 seconds. This pitch should ideally cover your business’s purpose, target customer base, and unique selling point (USP). A listener should have a clear understanding of your business and its Unique Selling Point after hearing your elevator pitch.

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