Glossary

Also known as an elevator pitch. Is an overview of your business which will detail the following: the problem your business is addressing, your solution to the
problem, your target market, how you will make money and how you are better than competitors. It's useful when pitching to investors or at a networking event.

The best-before date is about quality and not safety. The food can be safe to eat after this date if stored according to instructions but may not be at its best.

A food product designed to be similar or to imitate a product made by another company.