Salima Ennabali hangs one of her hand-embroidered dresses in her shop on a busy street in Meknes, northern Morocco. She places it alongside other dresses to advertise the variety of colours she offers. Before she opened her own boutique, she used to pay attention to the window displays of local sewing shops. “I was fascinated with traditional Moroccan dresses.

She then takes a picture of her new window display for social media. It’s smart sales and good marketing – something she learnt from a microfinance institution that helps women succeed during hard times.

Ennabali got a loan to open her shop from Attadamoune Micro-Finance, a lending firm that gives advice and small loans to hundreds of businesses across Morocco. Seventy percent of Attadamoune's clients are women-led businesses. Attadamoune got a €63 000 technical assistance grant from the European Investment Bank’s Financial Inclusion Fund to help women-led businesses rebound from the COVID-19 pandemic.

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Author: Mélanie Mazier, Donor Relations Specialist at EIB Global

Last modified: Tuesday, 5 September 2023, 9:43 AM