What is sensory evaluation about?

The topic of sensory evaluation looks at the questions of how we perceive food with our senses and how we can test for it in a structured way to evaluate a food product that we developed. This is an important factor in meeting our customers' expectations. Perceiving smell, the feeling we get from biting into food, the taste that might trigger some memories, etc. all these sensory images are connected with our emotions on a deeper level. The success or failure of a food start-up therefore certainly depends on the question is it meets it's target groups taste and expectations.

Enjoy this short video of a child eating an onion (while being convinced that it is an apple!!!)

At the end of this lesson, you should not only be able to name the different senses involved in "taste" but also to do a small sensory evaluation yourself.

Why American chocolate tastes like vomit

Read more in a blog by Michele Debczak | Mar 3, 2023