you can listen to the objective for this topic here

 

If you want to sell a product or service to a certain customer segment, you need to consider what they want to buy and what they are willing to pay for it. What sparks their interest? Who or what influences their thinking, values and decision-making? What are their circumstances that cause them to buy or ignore your offer?

If these factors are driven by general movements that regularly occur or disappear at times, we speak of trends.

The objective of this topic is to give you a good overview over the current trends in the food industry and how they developed.

At the end of this lesson, you should be able to identify possible trends that might be influencing your customers or that might have an impact on the success or failure of your business idea.