5. Expanding the horizon

5.1. Premium Foods

A few years back, in an effort to improve their image, discounter chains started to introduce premium foods to their product range. After some successful trials during the festive seasons a variety of goat cheeses, tonka beans, smoked salmon, shrimps, DOC salami, ham and olive oil, mangoes, avocados, limes, deer steak, duck breast, and many more delicatessen are now widely available in most discounters. Larger groups of the population are now familiar with these premium foods, which has increased the market for these specialities tremendously.

Another range of premium foods are the so-called superfoods, which are regularly hyped on social media. Products like quinoa, chia, spirulina, turmeric, acai and goji berries, and many more are marketed for their alleged health benefits and have become common household names for a growing customer segment.

These expanding markets offer opportunities for producers who formerly served very small and exclusive niche markets.

Image source: https://www.trendhunter.com/slideshow/premium-food-packaging