3. Diets

In the past twenty to thirty years, the way people make food choices has changed a lot. People's focus has shifted from general needs like low-fat or low-sodium to more specific and complicated requirements like organic, non-GMO, paleo, keto, vegan and heart health. These changes have an effect on how people shop and how producers create and market their products. Data from the 2020 International Food Information Council Health Survey showed that 43% of Americans adopted a special diet, which was a 7% increase from 2018.

The general increase in access to information has also lead to increased awareness about the connection between food and health. Higly processed foods are frequently the topic of critical articles and health blogs like this one here (source: bbb.com/news/health). The influenceof this kind of information on consumer choices should be underestimated. On the other hand, health-conscious customer can also be a traget market!

Let's look at some of the most popular diets of the past decade in more detail.