1. Where do trends come from?

A business opportunity may arise at a certain point in time if a product or service "hits the nerve" of its time. In populations where food is scarce the main consumer priority is high caloric food. After WW2, the recovering economy in Germany saw people devouring roast chicken and chips, sausages and cakes with cream. That trend was expressed in a popular song at that time, called: "Aber bitte mit Sahne! (With cream, please!)" Similar trends can be observed in emerging middleclass societies in Africa and Asia, where traditionally healthy diets are replaced by unhealthier fast-food options. In the US and Europe however the opposite trend produced a wave of low-fat and zero (sugarfree) products. Read more about current trends in the next chapters.
Enjoy watching a video of "Aber bitte mit Sahne" with english subtitles.