1. Brand Positioning

1.4. Target Audience/Market Segment

Your positioning statement needs to be addressed to your target market.

  • What catches their interest?
  • What do they value?
  • What are they looking for in terms of product features/services?
  • Which 'language' do they speak?
  • How do they see you differently from your competitors?
  • Where and how can you best reach your target audience?