How to make a statement

A successful positioning statement can provide a clear and concise framework for a brand’s identity, guiding all marketing and communication efforts. Explore the different steps in the following chapters.

To successfully position your brand you need to go back to the statements you made in your business plan.

What are your:

-      Target Audience/Market Segment?

-      Unique Selling Proposition/Differentiation (what sets you appart fom your competitors)?

Once you are clear about these you can write your Mission and Vision statements that should be at the core of your positioning statement.