3. Choosing a brand name

1. Keep it short and simple.

2. Make sure it’s easy to pronounce and spell. Make also sure it doesn't mean something rediculous or negative in another language. (My children e.g. find it hillarious that a clothing discounter in Germany is called 'tako', which in Swahili means 'buttocks'.

3. Use words that are relevant to your product or service.

4. Make sure it’s unique and memorable.

5. Check availability (do a simple google search and see how many companies with the same name come up. For legal availability of a name you casn check the global brand name database provided by WIPO:

https://www.wipo.int/reference/en/branddb/

Once you register your company with the local authorities they will also check for the brand name's availability and advise you accordingly.

6. Test your preferred name options with your target audience.