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4. Intellectual Property rights (IP)
In some cases, e.g. when you are developing a new technology, it might be worthwhile to register your brand with a trademark (copyright, etc. )and to safe your intellectual property rights (patents, etc.).

If you want to know more about the rocket scientist and entrepreneur Aisha Bowe you can find this snippet here. https://www.wipo.int/wipo_magazine_digital/en/2023/article_0011.html