3. Choosing a brand name

3.2. Creating a Logo

Design a logo for your business that represents your businesses' image.

If money is not an issue engage a professional designer to develop your logo. You can also use this link for logo design www.tailorbrands.com/newlogo, or use any other free online logo design website of your choice.

Choose a simple and memorable design and make sure it reflects your brand's values and key message. 

Use colors that are appropriate for the brand and that meet your customers' taste.

Make sure the logo is scalable and looks good in different sizes. Consider also the impact of the logo on all types of media (phone, print, letterhead, etc.).

Before you go into largescale printing of your office stationary, test the logo with your target audience and see how it resonates with them.