How to make a statement

This strategy focuses on creating a unique identity for the brand and differentiating it from competitors. By making a brand stand out from its competitors, it can gain an advantage and help customers to distinguish it from other similar products or services. This can be done through product features, design, packaging, marketing messages, and customer service experience.

'Apple' is a great example of a company that used a differentiation branding strategy. By creating unique features and designs for their products, they were able to stand out from the competition and build a strong brand identity. 'Samsung' on the other hand, has managed to use apple's brand position to establish itself as an alternative of the same caliber.