How to make a statement

This type of marketing uses traditional mediums such as visuals (banners, billboards, posters, etc.), print (fliers, brochures, branded give-away calenders, etc.), broadcasting (providing information during TV or radio shows, etc.), cold calls (phone calls, house visits, direct mail or Email, etc.). Nowadays traditional marketing is often coupled with digital marketing tools, such as search engine optimization, use of hashtags or QR codes, content marketing, and social media campaigns.

The advantage of this type of promotion is its broad reach, which is also its disadvantage, as it not very targeted.