6. Brand Promotion

6.3. Public relations

Public relations is the planned effort to maintain a favourable public image. It  usually involves using tactics such as media relations, press releases, speeches, and attending events to build relationships with target audiences. The advantages of this type of promotion are that it can be cost-effective, it can be very targeted, drive a certain message, and it can be used to build relationships with the public.

An example of this type of promotion would be a press conference announcing a new product launch to the media and key influencers.