Module 1 - Chapter 2: The Business Model Canvas

Module 1- Chapter 2: The Business Model Canvas

The nine “building blocks” of the business model design template that came to be called the Business Model Canvas were initially proposed in 2005 by Alexander Osterwalder.

This module will guide you step by step through the process of thinking through a business idea to ensure it is a valid business model. Do not skip any of the steps but take your time to tink through the tasks carefully and thoroughly. This chapter lays the foundation for everything else that you will learn in this e-internship. Have your personal notebook at hand and keep writing down your thoughts and reflections in the process.